Sample — Reader Check (test data, safe to delete)

Headline

This is a 2-response test run ("E2E Reader Check"), not a market signal — no conclusions about actual readers should be drawn from it.

What the numbers say

• Sample is far below the 30-response threshold for directional reading; treat everything below as a data check, not a finding (2 of 2 completed).
• Subscriber split even (1 of 2 subscribers, 50%; 1 of 2 non-subscribers, 50%).
• NPS is 0, driven by one promoter and one detractor (1 of 2 scored 9, 1 of 2 scored 4; avg 6.5, median 9).
• Research rating split between 3 stars and 5 stars (1 of 2 each, 50%/50%; avg 4).
• Content readership evenly spread across Trade Alerts, Weekly Letter, Podcast, and "Other" (1 of 2 each, 50%).
• "What would make you subscribe?" had a 50% skip rate (1 of 2 answered) — small base, but worth watching if it recurs at scale.
• "Source" (hidden field) only populated for 1 of 2 respondents — likely a tracking/setup issue rather than a respondent choice, since hidden fields aren't normally left blank by user action.

In their own words

• Verification/trust theme: "A track record I can verify myself, and less hype in the emails."

What to do about it

• Do not report these numbers to stakeholders as reader sentiment — flag internally that this was a QA/test batch before any results circulate.
• Check the survey tool's hidden-field configuration for "Source" — a 50% missing rate on a hidden field suggests it isn't firing consistently (e.g., UTM parameter or embed code issue) and should be fixed before the real launch.
• Once live traffic runs, keep an eye on skip rate for "What would make you subscribe?" — if it stays high at scale, consider shortening the question or making it multiple-choice with an "other" write-in to reduce drop-off.
• The one substantive verbatim response ("track record I can verify," "less hype") is a single data point but worth flagging to the editorial team as a hypothesis to test at scale: does featuring verifiable performance data and toning down promotional language in emails move subscription intent?

Caveats

• Only 2 completed responses total — this is a functional/QA test of the survey mechanism, not a reader sample; every percentage above is 1-of-2 or 2-of-2 and should not be extrapolated.
• Free-text and hidden-field questions each had a 50% non-response rate, which is a meaningful share on a base this small and would need monitoring at higher volume.
• Median time to complete (20s) suggests respondents moved quickly through the form, consistent with a test pass rather than considered feedback.