October Member Survey + Giveaway

Headline

Satisfied, engaged, but still-new membership: 92% (71/77) give the McCall Innovation Report 4-5 stars and 95% (73/77) rate Matt's expertise 4-5 stars, yet dozens of free-text answers say some version of "too new to judge" — so these numbers reflect early goodwill, not long-term proof of results.

What the numbers say

• Near-universal satisfaction with the report (92.2%, 71/77 rated 4-5 stars) and with Matt's expertise (94.8%, 73/77 rated 4-5 stars).
• Robotics (77.9%, 60/77), Healthcare Innovations (70.1%, 54/77) and AI (66.2%, 51/77) are the top megatrend interests; EVs are a clear laggard (13%, 10/77).
• 71.4% (55/77) say they regularly read the daily First Move email, and 75.3% (58/77) have read the September issue — but that leaves roughly a quarter not engaging with core content.
• 54.5% (42/77) have invested in a recommendation so far; 45.5% (35/77) have not.
• Only 32.5% (25/77) discovered MTA through Matt — two-thirds (67.5%, 52/77) were already MTA members before finding him, meaning most of his audience is cross-sold rather than self-acquired.
• The Innovation Curve concept lands well where known (85.7%, 66/77 find it helpful) but 13% (10/77) said "What Innovation Curve?" — a visibility/onboarding gap.
• Appetite for a paid "PRO" LEAP-options tier is soft: only 5.2% (4/77) said "Yes, take my money now," while 54.5% (42/77) said "Maybe" and 18.2% (14/77) flatly don't trade options.
• 90.9% (70/77) are interested in small caps and 85.7% (66/77) in short-term trading (combining "love it" and "a little bit"), signalling strong appetite for tactical/trade-oriented content alongside long-term picks.
• Trustpilot review question: only 53 of 77 completers answered it (24 skipped, 31.2%), and of those, 43.4% (23/53) said yes.

In their own words

• Too new to judge: "Too soon to judge. Portfolio is very large." / "I'm new to this service but find it very informative."
• Email deliverability problem: "I mentioned to Mods that his emails get lost or deleted because it looks like spam. It would be helpful if it says 'The McCall Innovation' so that it can be easily identified."
• Missing First Move signup: "I don't think I receive the first move daily email, but I would like to read it."
• Wants timing/sell guidance: "Please give a time horizon estimate on when you think a stock may break out." / "when to hold and when to sell. touch on earnings ratios and what to look for when reviewing stocks"
• Overwhelm from volume: "Happy overall. Must say I get an overwhelming number of emails from MTA every day though."

What to do about it

• Audit and fix email deliverability: at least one respondent explicitly can't get First Move despite wanting it, and another flagged spam-filtering — check subject-line branding and opt-in status for affected accounts.
• Build a short onboarding sequence that explains the Innovation Curve explicitly, since 13% (10/77) of existing subscribers don't recognize the term despite it being central to the product's framing.
• Add a recurring "when to hold/sell" or time-horizon feature to recommendations — this was a repeated, specific ask, not vague praise.
• Hold off on launching the PRO LEAP-options tier as a hard sell; demand is unconfirmed (only 5.2%, 4/77, firmly committed). Consider a waitlist or low-commitment pilot to test real conversion before pricing it.
• Lean editorial content toward Robotics, Healthcare, and AI megatrends (all >65% interest) and deprioritize EV-specific coverage (13% interest, lowest of all options).
• Since two-thirds of respondents (67.5%, 52/77) found MTA before finding Matt, prioritize internal cross-promotion of the Innovation Report to existing MTA members over external acquisition spend.
• Re-ask for Trustpilot reviews later in the subscriber lifecycle — the current ask sits at the end of a long survey and many "too new" respondents likely skipped or declined for that reason, not dissatisfaction.

Caveats

• 77 of 93 started (82.8% completion); the Trustpilot question specifically had a steep late-survey drop-off (24 of 77 completers skipped it, 31.2%) — treat that result as weaker signal than the rest.
• This is a satisfaction survey attached to a giveaway for an already-subscribed, opt-in audience — responses skew toward engaged, favorably-disposed members and should not be read as representative of lapsed or dissatisfied subscribers.
• Many long-text answers explicitly state the respondent is brand new to the service ("just started a few days ago," "too early to say"), so the high star-ratings may partly reflect onboarding enthusiasm rather than performance history.
• Two identical troll-like responses ("Go away") appeared in the free-text fields — noted for transparency but not representative of a theme.